Our Brand
The Design System
Inozyme’s brand system was created to elevate the brand to new heights. The intention was to provide hope not only to healthcare providers, but especially to those patients who need help. Bright and dreamy colors project a sense of calm and hope for the future.
Patient-focused imagery, candid images of happy families, and in situ lab photography reinforce Inozyme’s commitment to improving the lives of patients who suffer from the effects of ENPP1 or ABCC6 deficiencies and have limited or no effective treatment options.
Colors, photography, and design choices and any new content used throughout the brand should always consider the core feature of the design system: hope.
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Logos
Logo Usage Guidelines:
Clear space ensures that text or other visual elements do not encroach upon the logo. The light blue box around the logo shown here indicates this clear space.
The light tagline can be used on a dark background and dark fields of color. Ensure there is sufficient contrast between the background color and the tag line.
The white logo can be used on a dark background and dark fields of color. Ensure there is sufficient contrast between the background color and the logo.
The full color logo can be used on a white background, and light fields of color. Ensure there is sufficient contrast between the background color and the logo.
The black logo can be used on a white background, and light fields of color. Ensure there is sufficient contrast between the background color and the logo.
The light tagline can be used on a dark background and dark fields of color. Ensure there is sufficient contrast between the background color and the tag line.
The full color tagline can be used on a white background and light fields of color. Ensure there is sufficient contrast between the background color and the tag line.
The full color tagline can be used on a white background and light fields of color. Ensure there is sufficient contrast between the background color and the tag line.
Colors
Type
Corporate Type
Use this corporate font for everyday communications such as email, presentations and other documents.
Calibri
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxytz
123456789!@#$%^&*
Calibri is a modern sans serif family with subtle roundings on stems and corners. It features real italics, small caps, and multiple numeral options.
DownloadDesign Type
The following fonts are to be used by designers for marketing materials, website and digital projects, signs and exhibit materials.
Uni Neue
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxytz
123456789!@#$%^&*
Uni Neue is а modern sans serif with a distinctive character and geometric feel. This is the standard long-form typeface for all digital and physical applications.
DownloadMr. Eaves XL San OT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxytz
123456789!@#$%^&*
Mr. Eaves is a robust sans serif font that carries a humanistic feel. Mr. Eaves should only be used in the heavy italic form as headlines or call out text, not body copy.
DownloadType Usage
The following typography is to be used by the corporate team on docs, presentations, media, etc.
Display
Uni Neue
Light
140pt
Headline H1
Uni Neue
Heavy Italic
50pt
Subheading H2
Uni Neue
Light
47pt
Heading 3
Uni Neue
Light
40pt
H4
Uni Neue
Bold
30pt
Body
Uni Neue
Regular
22pt
Body 2
Uni Neue
Regular
16pt
Uni Neue
Bold
16pt
Photography
Stock Photography
When using stock photography, find compositions that have a light, bright and hopeful photographic style. Candid photography is essential while focusing on real people in everyday life as well as in the lab.
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